Let’s talk numbers.
If your organization manages hundreds—or thousands—of products in Salesforce, updating price books is a business-critical function. Yet for many enterprises, this task becomes a logistical nightmare, especially when timelines are tight and pricing changes are frequent.
Salesforce provides a robust foundation for managing price books and product data with precision. Its native tools support a wide range of business needs. However, when it comes to executing bulk updates across large volumes of products and multiple Price Books, most teams need an extra layer of speed and flexibility—especially when time-sensitive changes are required.
Here’s how it goes: Each update requires clicking through individual records, navigating siloed screens, and repeating the same task across multiple Price Books—all with little room for error or oversight.
In this video, we walk through what that experience looks like, and why bulk price management quickly becomes a bottleneck for high-volume product teams.
You don’t need to switch platforms—you need to move faster
Let’s be clear: Salesforce is doing exactly what it was built to do.
It gives you a reliable, structured system to manage products, Price Books, and pricing with precision and scale. That’s why it’s the platform of choice for teams who care about clean data and operational control.
But when your business moves fast—launching new products across regions, rolling out pricing changes quarterly or even monthly—you need a faster way to execute those changes. Salesforce has the right architecture. It just wasn’t designed for high-volume updates in bulk by business users.
That’s not a shortcoming. It’s an opportunity to extend Salesforce’s power.
And that’s exactly what Valorx Wave does. It brings a fast, spreadsheet-like experience directly into Salesforce—without compromising structure, security, or control.
Valorx Wave brings a true spreadsheet UI to Salesforce
Wave makes complex data management intuitive and lightning fast. It doesn’t change how Salesforce works; it helps your team move faster right from inside it.
Salesforce handles data, and Wave makes working with that data faster.
Built with Salesforce’s security and controls at its core, Valorx Wave gives your team an Excel-style interface that talks directly to Salesforce. That means your product managers and pricing analysts can bulk update thousands of records in minutes—not hours.
What do you gain with Wave?
✅ Update thousands of records in minutes with spreadsheet-like efficiency.
✅ Real-time error validation ensures your team fixes issues before they hit the database.
✅ Review and revert options give decision-makers peace of mind with full audit control.
✅ There is no data loss, no local storage required, and no risks involved. All operations occur securely within Salesforce.
Here’s how it works:
Instead of opening dozens of records, Wave gives you a single, spreadsheet-like view—powered by live Salesforce data—where you can update thousands of Price Book Entries in minutes.
We have had instances where manufacturers have told us that price-book changes used to take them days: exporting products, cleaning spreadsheets, chasing approvals, and praying nothing broke during import.
With Wave, that workflow happens end-to-end inside Salesforce - same org, same security - just a faster, Excel-like grid built for bulk updates.
Watch this walkthrough to understand how, when I open the Price Book view in Wave, right from inside Salesforce, I can filter specific details, and pull in exactly the fields my team cares about—list price, cost, margin %, effective date, and active status.
Every change we make writes back to Salesforce in real time, honoring validation, and approvals. I can share this exact view with my pricing team so we’re all editing from the same grid. The result is a repeatable, controlled pricing process that scales: thousands of price book entries updated in minutes, not days.
The takeaway is simple: if you're still updating price books manually, you're burning resources while also introducing risk. With Wave, manufacturers can align pricing operations with business speed—making changes faster, cleaner, and fully auditable inside Salesforce.
It’s about time you move resources from busywork to business value
For a product leader or a CFO, the question isn’t whether Salesforce is capable (it absolutely is). The question is whether your teams are using time and talent efficiently.
Valorx Wave turns bulk updates from a bottleneck into a competitive advantage.
One change across 30 price books in 10 minutes.
We’ve seen teams:
- Launch new pricing models in a single day without calling in IT.
- Update 12,000+ Price Book Entries in under 30 minutes.
- Catch and fix errors before they hit Salesforce.
This is what happens when the right teams have the right tools.
If your business relies on Salesforce price books, Valorx Wave is a no-brainer
Wave doesn’t introduce new complexity. It removes the bottlenecks that slow you down. Salesforce operates not only as your system of record, but as your system of action.
Want to see how it works with your data?
